• Course Title : MBA In Marketing (MBA-M)
• Category/Level : Masters
• Course Duration (months) : 24 months
• Cost Range (NPR) :
• Affiliated to : Tribhuvan University

Course Description:

Tribhuvan University's Master of Business Administration in Marketing (MBA- Marketing) program aims to develop professional skills in students that will enable them to face the challenges of today's dynamic and complex business environment. This program is intended to provide students with the theoretical insights, analytical capabilities, and professional skills required of business leaders and functional managers in a variety of business fields. This program is relevant to undergraduate management and other disciplines students, as well as lower and middle-level corporate managers from various industry sectors who want to advance to higher-level executive positions.

Objectives:
> Prepares students, who may or may not have a background in business, for careers in strategic marketing management of businesses, government agencies, and non-profit enterprises;
> Equip students with the theories, methods and systems needed for the strategic analysis, development, execution and measurement of marketing programs;
> Enable students to explore a variety of leading-edge marketing topics including brand management, marketing analytics, sales, marketing research and strategy, consumer behavior, new product development and pricing – along with critical customer-centric marketing competencies in marketing analytics, managing technology-intensive markets, services marketing and sales management;
> Develop broad skills and knowledge in different functions of business, accounting, finance, operations, management, and leadership etc.
> Produce functional managers, particularly the marketing managers, with requisite skills who can understand and manage different areas of marketing.
> Develop self-motivated and competent business analysts and consultants, equipped with capacity to provide advisory services to others and/or launch their own firms in the chosen sector of business; and
> Prepare responsible business leaders and managers by ingraining the principles of ethics and responsibility in order to create a win-win situation between business and society.