• Course Title : BBA Marketing
• Category/Level : Bachelors
• Course Duration (months) : 48 months
• Affiliated to : Siam University

Course Description:

In today’s competitive business environment every organization looks to maximize its market position and generate customer loyalty, without which the very survival of the organization comes to question. To achieve this Marketing is one of the most vital functions in the organization. Hence also there is a high demand for qualified personnel in this department. This program BBA in Marketing aims to fulfill this human resource gap.

The curriculum of BBA Marketing is of 137 Credit Hours courses. It is designed to provide the students with the fundamentals of marketing as well as advanced tools to be successful. The curriculum combines theories with the best industry examples to show the students how to be successful in the field of marketing. The curriculum looks at international marketing practices to provide the students with extensive knowledge using real life practices. This course will be useful not only for future marketing managers but also for future entrepreneurs as they will be able to use the concepts in their ventures.