Edutainment: When learning simultaneously becomes fun

Edutainment is a form of communicating with students in such a way that they unknowingly involve themselves in the pedagogic process.

[Views:3713 ][Comments:28]

Education is a process that promises to develop the mental ability of people in various ways. Some students consider learning as easy and some difficult. Once learning is enjoyed by the children as fun, education can become ‘edutainment’. Regardless of the age and level, education must be made meaningful, and it becomes meaningful only if the learners are motivated to it. Motivating learners is both a technical and pedagogical function. Technically, a teacher can deploy radio, television, films, video games etc. in her/his teaching. Pedagogically, the same teacher can link the media and other programs to the teaching in such a way that students are motivated towards learning, and they can experience both learning and entertainment at the same time.

In the past, although, the term ‘edutainment’ was not in use, teachers used various forms of stories, poems, songs and jokes to motivate learners to their teaching. However, they might not be directly linked with the kind of learning the students should have. In other words, edutainment existed from time immemorial but in the real sense it has been used since the late 1940s. Approaches may be different, but they must relate directly with the learning process of the students. Sustainable learning only occurs when students learn the content in a meaningful way. Edutainment is one of the successful means to make learning meaningful to the students. And it is also true that only meaningful learning will have relevance in the society. These days, there are many production houses of edutainment in developed countries. They prepare learning packages in such a way that students can experience learning as if they are part of it. The producers of the package incorporate deliberate educational messages in the program to entertain students while educating.

Besides regular classes, edutainment is found to be used extensively in non-formal learning purposes. For example, the United States and Britain started using edutainment to address health and social issues like teenage pregnancy, HIV/AIDS, substance abuse etc. There are now many big houses operated just to produce materials of edutainment. The Walt Disney Company is one of the famous production houses for edutainment. It does not mean that one should have high-tech production for edutainment. A teacher can have even small ideas to make education entertaining. The only crucial matter is that a teacher must always be alert how her/his learning can be made socially meaningful. Edutainment is a form of communicating with students in such a way that they unknowingly involve themselves in the pedagogic process. Therefore, the teacher as an ‘edutainer’ must have a fundamental understanding of how to blend communication theories with entertainment pedagogy.There are some relevant communication theories to deal with edutainment. Aristotle through his Persuasion Theory believed that the psychological characteristics of a person very much affect her/his response to the messages. He also confirmed that the message and its source influence a person’s response. Simons (1976) defines persuasion as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes”. Persuasion, basically, involves three important elements. One, it involves a goal; two, communication is used to achieve the goal; and three, the message recipient must have free will to receive the message. In another theory Aizen and Fishbein (1975) believes “Reasoned Action predicts behavioral intention, a compromise between stopping at attitude predictions and actually predicting behavior. Because it separates behavioral intention from behavior, Reasoned Action also discusses the factors that limit the influence of attitudes (or behavioral intention) on behavior”. This theory tells us that behavior of a person is determined by her/his intention to perform. And the intention is fully dependant on the attitude of the person towards the behavior. In other words the blend of subjective norms and attitude form a behavioral intention.

Now, talking about pedagogy that is related with entertainment and education, a teacher must be aware of certain facts and principles of learning. One, we live in a technological world and if we can not relate our pedagogy with technology, the learning of the students will be of no relevance. Two, it is also true that different people learn in different ways, thus learning must be made distributive. Three, when a teacher becomes able to provide information to the students based on their individuality, the absorbing capability of the students will increase. Moreover, the pace of learning for each individual is different. The schools should design their pedagogy accordingly. For this kind of pedagogy, edutainment would be one of the most promising programs for the students. In today’s market one can find programs on edutainment dealing the school and college courses in an interesting way. The only thing is that the teachers must know the accessibility and the usability of the programs. Teacher education programs of the MOE can easily address these issues. Once teachers are educated towards this, our classroom will also be filled with edutainment.

source: Wagley, Mana Prasad (2012),"Edutainment: When learning simultaneously becomes fun", The Himalayan Times, 2 March 2012

Dr. Wagley is an educationist

2012-03-02 | EducateNepal


1. Jobs at Bank and Financial Institutions in Nepal

2. Jobs at NGOs, INGOs, Development Sector in Nepal

3. Jobs at Airline,Tourism, Hospitality Industry in Nepal

4. List of Government jobs in Nepal

Have your Say

Entertainment and fun help the students to refresh their mind after rush and this is healthy activity. But some students waste their all time in enjoyment that effect their future badly so i want them to be serious with their studies.

  • paulj5706

  • robertss

Pour acheter forme féminine quartz, autant que possible, la performance de la forme féminine mécanique est beaucoup plus faible que la forme masculine, plus courte période de durcissement, les activités des femmes moins que les hommes, de sorte que vous allez au marché, comme OMEGA, la marque LONGINES replique montre suisse tels .

  • luxemontrefr

Wonderful illustrated information. I thank you about that. No doubt it will be very useful for my future projects. Would like to see some other posts on the same subject! my company

  • wallens

I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business. news

  • wallens

Great articles and great layout. Your blog post deserves all of the positive feedback it’s been getting. Top mobile app developers

  • wallens

I've been surfing online over three hours today, yet I never discovered any fascinating article like yours. It's really sufficiently worth for me. As I would see it, if all website admins and bloggers made great substance as you did, the web will be significantly more valuable than any other time in recent memory.

  • medical app developer

A captivating examination is worth remark. I imagine that it is best to compose additional on this matter, it won't be a forbidden subject however for the most part individuals are insufficient to chat on such themes. To the following. Salud medical app developer

  • japan.comp234

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. best supplements for brain health and memory

  • wallens

Extremely valuable data. Plan to see more posts soon!. best internet marketing services

  • wallens

Super-Duper site! I am Loving it!! Will come back again, Im taking your feed also, Thanks. security guard company Memphis TN

  • wallens

I really thank you for the valuable info on this great subject and look forward to more great posts. Thanks a lot for enjoying this beauty article with me. I am appreciating it very much! Looking forward to another great article. Good luck to the author! All the best!

  • dawn leaks

including reasonable comments here... car player with gps

  • wallens

I read that Post and got it fine and informative. Please share more like that... Carl Desap

  • wallens

I really loved reading your blog. It was very well authored and easy to understand. Unlike other blogs I have read which are really not that good.Thanks alot! hcg

  • wallens

Each student has different learning skills. Some consider learning to be very easy while others find it very difficult. Students should not be focused only to education. They should be given some entertainment along with their studies. In this way they will develop some interest in studies. louvre museum tour

  • Ashlyn

Good post but I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Appreciate it! Lovetraction Lines

  • David John

You completed a few fine points there. I did a search on the subject and found nearly all persons will go along with with your blog. Lovetraction Lines

  • David John

Great article Lot's of information to Read...Great Man Keep Posting and update to People..Thanks Make Him Want You

  • Robinjack

I've been surfing online over three hours today, yet I never discovered any fascinating article like yours. It's really sufficiently worth for me. As I would see it, if all website admins and bloggers made great substance as you did, the web will be significantly more helpful than any other time in recent memory. source

  • wallens

A debt of gratitude is in order for the post and extraordinary tips..even I additionally imagine that diligent work is the most vital part of getting achievement.. click here

  • wallens

Incredible! It sounds great. Much obliged for sharing.. Make Him Miss You

  • David John

Really a great addition. I have read this marvelous post. Thanks for sharing information about it. I really like that. Thanks so lot for your convene. His Secret Obsession

  • David Yong

Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that "The content of your post is awesome" Great work. cris senna

  • Aliyna Tech

Decent to peruse your article! I am anticipating sharing your undertakings and encounters. His Secret Obsession Review

  • Robinjack

You’ve got some interesting points in this article. I would have never considered any of these if I didn’t come across this. Thanks!. Language of Desire

  • David John

The site is looking piece ostentatious and it gets the guests eyes. Configuration is really straightforward and a decent easy to use interface. Language of Desire Review

  • robinjack

It's an outstanding way to learn something with maximum interest in form of movie/video.Now watch movies and that's watching absolutely Free movies online at movies 2k filmlinks4 u. Besides recent releases, you might also find aged movies and classics online. Watching movies it can be entertaining and is much cheaper than the traditional forms of watching movies. Individuals not only find personal entertainment and enjoyment. Completely free things are sometimes not no cost. Movies has the Himalayan development and you might really feel that if you look at the rise of cinema industries.

  • Govind


In order to help us prevent automated submissions, please type the number shown in below picture
*Validation no.

* Required

Would you like to advertise here?
Connect with us